Perfect Mascara Tip: Use the business card trick and never get mascara on your eyeshadow: simply place a business card behind your lashes while applying mascara by holding the magical mascara wand horizontally and wiggling from side to side and base to tip to achieve maximum volume and length and lift. Hold the wand vertically and stroke upward to curl and separate. To catch every last bit of mascara, cut the bottom of the card in the exact shape of your upper lash line.